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Friday, November 21, 2008
If It Was On TV, Then It's Gotta Be Good!
Posted by steve

For years now, advertisements have featured a logo with the outline of a television tube, usually in red with white letters reading "As Seen On TV," as the ultimate badge of promotional credibility. The "As Seen On TV" emblem echoes the logo of TV Guide, the most trusted name in TV guides, and gives the impression that the product or service being advertised is endorsed--much like the Good Housekeeping Seal of Approval--by the magazine. And despite the emergence of the educated consumer and a healthy skepticism of anything advertised on television, "As Seen On..." continues to be a trusted brand, even though everyone knows that anyone with money can buy time on TV to sell almost anything. So what's going to happen in February 2009 when the venerable, bulging TV screen will go the way of the transistor? (Analog television owners can buy a box to convert their TV, but by now, analog sets have become a rarity.) Can this trusted logo be adapted to the rectangular flat screen format and continue to be as credible? I doubt it. So let's take the time remaining to pay homage to "As Seen On TV," knowing we will never see its like again.

 Advertising | Branding | Logos | Television
11/21/2008 8:37:06 AM (Eastern Standard Time, UTC-05:00)
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Monday, November 10, 2008
Who Designed the Obama O?
Posted by Steve
Who designed the Obama O? John Maas on bnet.com has the answer: The Obama logo was created early in 2007, through a
collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama
strategist David Axelrod gave the agencies a mandate: design a logo that would
evoke "a new sense of hope," as he told the Chicago
Business Journal. After working feverishly, the design was introduced on February 10, 2007.
Sol Sender discusses the "brand development" of the most memorable political logo in the past 50 years here. And MO/DE addresses its contributions to the campaign here with a video here. Bravo to both creators for breaking the conventional mold. Speaking
of molds, Hilary Ross and Jim Lennox of Shickshinny, Pa., painted the
Obama Hope poster (100 by 70 foot) on their rural field (below). "When
we were on the ground applying the colors, we couldn't tell how
beautiful this mix of color fields was," Hilary told me. "Only when we
climbed the tree did we know what we had done." Branding | Design | Politics
11/10/2008 9:25:50 AM (Eastern Standard Time, UTC-05:00)
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Wednesday, November 05, 2008
What Comes After C? TD!
Posted by Steve
Just when I got used to the clunky and bulky red "C" logo for Commerce
Bank (above), they pulled a bait and switch on me. This past weekend, the
red and blue turned into the green of TD (below),
which bought Commerce for $7 billion earlier this year. In the snap of a finger (or a switch of a light), all the branches
in Manhattan changed the logo and color scheme to dollar green. But in
case you were worried how this would affect the celebrity spokespeople,
Regis Philbin and Kelly Ripa, they are being kept on, just like free
coin counting machines. Branding | Logos | Signage
11/5/2008 6:28:42 AM (Eastern Standard Time, UTC-05:00)
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Friday, October 24, 2008
London Calling
Posted by Steve
 I love looking at sketches, especially those of storied graphic icons. The London Underground "roundel" logo, which celebrates its 100th anniversary this month, was originally designed in 1908 by an anonymous artist, but redesigned (above) in 1913 under the auspices of Frank Pick, commercial and publicity manager of the London Underground Group of Companies, and Edward Johnston (bottom), who also designed the Underground's typeface. In 1938, Man Ray designed an extraterrestrial-looking poster that equates the roundel with the planet Saturn--it's still one of the most progressive commercial posters ever created. Branding | Design | Logos | Posters
10/24/2008 11:09:50 AM (Eastern Daylight Time, UTC-04:00)
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Monday, October 13, 2008
As the Campaign Heats Up
Posted by steve
As the campaign veers towards the finish line, various new initiatives, exhibitions, and personal projects are surfacing. Here are a few worth noting: On October 15, Parsons The New School for Design, in collaboration with The Vera List
Center for Art and Politics at The New School, presents an
international and interdisciplinary exhibition investigating democracy as
a global brand. Ours: Democracy in the Age of Branding (above), curated by Carin Kuoni, features an international roster of more than forty emerging and
established contemporary artists and an extensive array of performances, workshops, and new
commissions. The exhibit is described as "[examining] the desires
generated and promoted by democracy as a brand and investigates aesthetic and
political systems of representation developed in response to these
desires." Given my latest book on branding totalitarian states, I am particularly interested in how branding is acomplished in U.S. politics. Also on October 15, the Philoctetes Center presents Voters and Friends: Group Influence in Individual Political Belief and on October 22, The Design of Influence: How Images and Words Sway Minds (with me as moderator). Designers have also produced graphics expressing feelings and anxieties about the current election: NotAnotherCstudent.com by Julia Ames focuses on the lack of intellectual rigor among the nation's highest office holder and seekers (quotes by Sarah Palin, John McCain, and George Bush, below), a site that could easily be described as "Everything you say may and will be used against you"; Spelling for Change, "a political activation kit developed by a group of creative professionals to spread awareness and passion about the Obama campaign"; Seymour Chwast's lapel pin statement about the uncanny relationship of old and new; and 30 Reasons, which offers 30 posters in 30 days about the election--from a particular perspective, of course.    Branding | Conferences | Politics | Posters | Propaganda
10/13/2008 10:33:20 AM (Eastern Daylight Time, UTC-04:00)
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Wednesday, October 08, 2008
Barack The Brand
Posted by Steve
I have yet to see a company or firm integrate the John McCain brand
into their own identity the same way that Barack Obama's has been used in
conjunction with existing business identities. The New York design firm LOLZ has combined its logo and the Obama "O" as sign of solidarity and self-promotion for its unofficial Obama site. And my favorite vinyl toy company, Kidrobot, is touting Kidrobama with an integrated logo (below) that juxtaposes product and candidate. The
Obama logo is designed to fit perfectly into any agenda. There's now a site,
Logobama '08,
that invites you to customize your own Obama logos, even if you're not voting for him. Check out these counter-logos here (bottom) and the Flickr page here. Branding | DIY | Election
10/8/2008 6:07:44 AM (Eastern Daylight Time, UTC-04:00)
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