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Friday, November 21, 2008
If It Was On TV, Then It's Gotta Be Good!
Posted by steve

For years now, advertisements have featured a logo with the outline of a television tube, usually in red with white letters reading "As Seen On TV," as the ultimate badge of promotional credibility. The "As Seen On TV" emblem echoes the logo of TV Guide, the most trusted name in TV guides, and gives the impression that the product or service being advertised is endorsed--much like the Good Housekeeping Seal of Approval--by the magazine. And despite the emergence of the educated consumer and a healthy skepticism of anything advertised on television, "As Seen On..." continues to be a trusted brand, even though everyone knows that anyone with money can buy time on TV to sell almost anything. So what's going to happen in February 2009 when the venerable, bulging TV screen will go the way of the transistor? (Analog television owners can buy a box to convert their TV, but by now, analog sets have become a rarity.) Can this trusted logo be adapted to the rectangular flat screen format and continue to be as credible? I doubt it. So let's take the time remaining to pay homage to "As Seen On TV," knowing we will never see its like again.

 Advertising | Branding | Logos | Television
11/21/2008 8:37:06 AM (Eastern Standard Time, UTC-05:00)
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Monday, October 27, 2008
The Legendary Wall
Posted by Steve
"Okay, wiseguy, what would you do?" With those words, Frank Stanton, former president of the Columbia Broadcasting Company, challenged Lou Dorfsman, the creative director, who died last Thursday at 90, to devise a concept for the 35' x 8'6" cafeteria wall in the new corporate headquarters. Dorfsman replied, "Give me 30 seconds ..." and the mammoth " Gastrotypographicalassemblage" was conceived, subsequently rendered by Herb Lubalin and Tom Carnese (Lubalin's sketch below). The wall was dismantled after 25 years (once the "Tiffany Network" became the Wallgreen's network) and left to the termites. Recently, artist and illustrator Nick Fasciano obtained the nine panels, which are currently housed at The Center for Design Study in Atlanta, Georgia. Together with Richard Anwyl, he has mounted a campaign to "Save Lou's Wall." See a wonderful video here. And here is a great tribute by Michael Bierut. Design | Obit | Television | Type
10/27/2008 8:25:46 AM (Eastern Daylight Time, UTC-04:00)
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Tuesday, October 21, 2008
I Want My 3rd Reich TV!
Posted by Steve
Television was introduced by RCA in the United States at the 1939 New York World's Fair (bottom), but actually premiered in Nazi Germany in 1935, beating out the competition here and in Great Britain. Reich Broadcast Director Eugen Hadamovsky (who was also a deputy of propaganda--and who I quote in Iron Fists) launched "Greater German Television," which broadcast entertainment and political programming into the homes of a mere few thousand Berliners who owned sets. The hope was that everyone would eventually be a proud recipient. The extraordinary Spiegel TV documentary, Television Under The Swastika, by Michael Kloft is now available in the United States as a DVD but also on the web in its entirety here and here. It's well worth a look to see the birth of TV and never-before-seen programs (including variety, exercise, and dance shows, featuring a Nazi cowgirl hopping through a lariat and a tennis player balancing tennis balls, as well as rare footage of Adolf Hitler himself) direct from Nazi Germany. The film certainly underscores how visual media played a major role in the banality of evil.  Documentary | Propaganda | Television | Videos
10/21/2008 7:53:58 AM (Eastern Daylight Time, UTC-04:00)
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Friday, October 17, 2008
The Great Debate
Posted by steve
Forget about Lincoln v. Douglas, Kennedy v. Nixon, and even Obama v. McCain. The real Great Debate, the one that will have the pundits sputtering, is Batman v. The Penguin (just click on the frame above or here if you're the type that has problems doing "a Google"). See why the nation is divided on who will best lead us in times of crisis. Wham! Bam! Pow! My vote goes to . . . .
Comics | Politics | Television
10/17/2008 6:15:16 AM (Eastern Daylight Time, UTC-04:00)
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