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Wednesday, October 08, 2008
Barack The Brand
Posted by Steve



I have yet to see a company or firm integrate the John McCain brand into their own identity the same way that Barack Obama's has been used in conjunction with existing business identities. The New York design firm LOLZ has combined its logo and the Obama "O" as sign of solidarity and self-promotion for its unofficial Obama site. And my favorite vinyl toy company, Kidrobot, is touting Kidrobama with an integrated logo (below) that juxtaposes product and candidate.

The Obama logo is designed to fit perfectly into any agenda. There's now a site, Logobama '08, that invites you to customize your own Obama logos, even if you're not voting for him. Check out these counter-logos here (bottom) and the Flickr page here.




Branding | DIY | Election
10/8/2008 6:07:44 AM (Eastern Daylight Time, UTC-04:00)    Comments [4]
10/8/2008 11:24:25 AM (Eastern Daylight Time, UTC-04:00)
There's even a gay-friendly version of the logo:
http://pride.barackobama.com
10/8/2008 11:53:44 AM (Eastern Daylight Time, UTC-04:00)
True. True. Barack gets it. He gets the impact of design. I've noticed bumper stickers and wondered who did the design. And I hate bumper stickers. I've also wondered if Barack himself is responsible, or if he has one hell of a design savvy PR person.
10/8/2008 12:26:06 PM (Eastern Daylight Time, UTC-04:00)
Hi Steve.
Please check this page, its a really funny game about Obama-McCain

http://www.powerfulrobot.com/games/obama/

best regards

Rodolfo Fuentes

info@rodolfofuentes.com
10/8/2008 3:55:59 PM (Eastern Daylight Time, UTC-04:00)
And perfect for Halloween too.

http://yeswecarve.com/


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