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Wednesday, November 05, 2008
What Comes After C? TD!
Posted by Steve



Just when I got used to the clunky and bulky red "C" logo for Commerce Bank (above), they pulled a bait and switch on me. This past weekend, the red and blue turned into the green of TD (below), which bought Commerce for $7 billion earlier this year. In the snap of a finger (or a switch of a light), all the branches in Manhattan changed the logo and color scheme to dollar green. But in case you were worried how this would affect the celebrity spokespeople, Regis Philbin and Kelly Ripa, they are being kept on, just like free coin counting machines.





Branding | Logos | Signage
11/5/2008 6:28:42 AM (Eastern Standard Time, UTC-05:00)    Comments [4]
11/5/2008 11:09:04 AM (Eastern Standard Time, UTC-05:00)
This took me by surprise, too. Peeked in the windows and saw the bulky red "C" was still there in the form of those little coin banks--and at the coin counter machine. (That was my biggest concern, truth be told. I love that machine!)
11/5/2008 11:19:44 AM (Eastern Standard Time, UTC-05:00)
I wonder how many people know that TD stands for "Toronto Dominion"?
11/5/2008 11:47:30 AM (Eastern Standard Time, UTC-05:00)
I don't know why the TD logo is green, but it's not because of the colour of US money: the company is Canadian (as Kevin noted above, TD stands for Toronto Dominion).
11/5/2008 1:03:53 PM (Eastern Standard Time, UTC-05:00)
seems companies with hideous logos attract buyers with equally hideous logos
James
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