Entrepreneurism is in the air. Thanks to digital media and software, more people, particularly college students, are engaged in cultural entrepreneurialism. My son, for instance, recently introduced me to his schoolmates' music label, "FamelessFam," and their website devoted to "genuine hip-hop with an old-school soul and new-school heart." Their goal is "to create art and light a match under the lazy ass that has become modern hip-hop." Of course, you can be the judge by checking out the FamelessFam website and listen to the music here. And check out the music art (designed by Nicolas Heller, top; Will Kowall, below; Greg Matesich, bottom). Then view the recording artists here.